I’ve honestly never really been one to notice great advertising or marketing campaigns, unless I feel that they personally speak to me. Sure, there are Super Bowl commercials every year that companies spend millions on, and those are supposed to be the best advertising we ever see. There are people who watch the Super Bowl … More The Key to Great Marketing
In a book we’ve been reading for my Social Media class, The New Rules of Marketing and PR by David Meerman Scott, I’ve had the opportunity to read professional ideas about what it means to build a brand. Obviously, I don’t currently have a specific “brand” that I’m building in terms of a corporation or … More The Balancing Act
The primary reason that I’ve created this blog is so that I can examine and share thoughts on material that we’ll cover in my Social Media for Public Relations class this fall. I obviously haven’t had any posts as of yet that have related directly to that class, but I’m really excited to start picking … More Tying It All Together
I’ve blogged before, but I’m hoping this will be different. I used to feel like I was basically posting to my online diary (bad idea), and essentially just post whatever random thoughts I had and occasionally some poetry. Don’t get me wrong, I was clearly happy to share those things, although sometimes it might’ve been … More A Fresh Start
The Transition Artist 